Home Start
The Playback Review
Dream it
Home Start required comprehensive media support, including the development of engaging social media content, a long-length website video, and a compelling video for their annual gala event. Following a series of detailed meetings, we gained a thorough understanding of the non-profit’s objectives and specific requirements for each video. This collaborative process allowed us to align our creative approach with their vision and strategic goals effectively.
Build it
The project spanned four days, during which we created two vertical Instagram reels and two long-form horizontal reels. We shot at a variety of locations each day, keeping things interesting and engaging. The process was smooth and straightforward, with a mix of talking head interviews and lively movement shots. This variety helped us capture vibrant and versatile content that perfectly matched Home Start’s needs.
Grow it
Post-production and distribution was also a very collaborative process. Via emails and meetings, each video underwent several revisions from their first draft to ensure Home Start’s intentions were still at the forefront of each video.
Vertical videos are the new black
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Consistency is key for social media growth and identity. Just as a horizontal video is important for a website, YouTube, or a theater screen, vertical videos are essential for social media posts in order to create an engaging video.
Improve your online presence
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Adapting to this format ensures that content is optimized for mobile viewing, where most users interact with social media. By aligning your video strategy with current trends, you can enhance visibility and maintain a strong, cohesive online presence. Embracing these formats not only improves user experience but also drives better engagement and connection with your audience.
Contact us.
Let’s bring that idea to life.